Local visibility
Ratings and review quality are part of how your business appears in local search. A weaker profile is easier to scroll past.
Reputation counsel for the United States, Australia and Canada
Clear Your Digital Reputation.
Pay Only For Results.
We identify Google reviews that appear to breach Google's policies and pursue removal through Google's official processes. Genuine reviews stay. If a review we accept is not removed, you pay nothing.
Policy-based cases only. No black-hat tactics. No fee unless a review comes down.
The cost of inaction
A damaged rating costs you visibility — and the customers who never call.
Prospective customers often decide in a glance: the star rating in Google Search and Maps, the most recent reviews, and whether your business looks trustworthy enough to choose over the one beside you. A cluster of unfair or policy-violating reviews can pull that rating down and keep working against you every day it remains public.
Research on online ratings has shown that star-level changes can move revenue. In a Harvard Business School working paper studying Yelp restaurant ratings, a one-star increase was associated with a 5–9% rise in revenue for independent restaurants (Luca, 2011, revised 2016). That study is not a Google-specific forecast, and results vary by industry and market — but it is evidence that ratings sit on the path to revenue. On Google, that path is Search, Maps, and the local results where many customers choose who to call. Source: Harvard Business School working paper.
Lost demand
Many customers will not enquire once the rating looks risky, even if the underlying reviews are unfair or appear to break Google's rules.
A lasting public record
Left unchallenged, policy-violating reviews remain part of the first impression you never get to make in person.
How we work
We build policy-based cases. We do not use tricks.
Brand Perception Agency is not a review-removal mill. We do not create fake accounts, run coordinated flagging schemes, offer incentives for takedowns, or use any tactic that itself violates Google's rules. We act as your advocates inside the process Google already provides.
Policy-violation audit
We examine the reviews you flag against Google's Maps user-generated content policies. That includes spam and fake content, conflict of interest (for example, competitors or other affiliated parties), harassment, off-topic or promotional material, impersonation, and other prohibited categories published by Google.
A documented case
For reviews that appear to have a credible policy basis, we prepare a structured case: the review, the specific policy language it appears to breach, and the supporting context. A precise report is more useful than a general complaint.
Submission and follow-through
We submit through Google's official Business Profile reporting tools. Where Google allows a one-time appeal after a “no policy violation” decision, we prepare that appeal. Google remains the decision-maker. We do not claim to force, override, or guarantee an outcome.
The policy grounds we assess
Google publishes the categories of review content it restricts. We check the reviews you flag against those policies. Fitting a category in our view is not a promise that Google will agree, and we will say so if a review appears to be genuine.
Spam or fake content
Reviews that do not appear to reflect a genuine experience, including promotional material or inauthentic patterns.
Conflict of interest
Reviews that appear to come from a competitor, a current or former employee, or another affiliated party rather than a customer.
Off-topic or soliciting
Content that is not about a real experience at the business, or that is used to advertise, include contact details, or post unrelated commentary.
Harassment or prohibited content
Threats, hate speech, personal attacks, or other material Google restricts as offensive or dangerous.
Impersonation
Reviews or profiles that appear to misrepresent who the author is, or to pose as someone else.
Wrong business or location
Reviews that appear to describe a different business, a different location, or an experience that does not belong on the listing.
What we will not do
We will not try to remove a genuine negative review. Honest criticism, even when it is painful, cannot and should not be taken down. If our audit finds that a review appears genuine, we will tell you so.
Reputation repair, when removal is not appropriate
We can help with measured public responses and ethical ways to invite genuine reviews from real customers — never review gating, never fake reviews, and never incentives in exchange for a rating. Google's policies allow businesses to ask for genuine reviews without trying to influence the rating or the wording.
Policy references: Google Maps user-generated content policies and reporting reviews on a Business Profile.
Zero-risk guarantee
Pay on success. If it is not removed, you pay nothing.
We work on a pay-on-success basis for every review we accept. There is no retainer to “see what happens.” If we take a review on and it is not removed through this process, you owe no fee for that review.
A free audit comes first. We only accept reviews that appear to have a credible basis under Google's policies. Acceptance is not automatic, and a policy-based case is not a promise that Google will agree. You pay only when an accepted review is actually removed. Terms are confirmed in writing before any engagement.
No removal, no fee.
Fees apply only to reviews we accept and that Google subsequently removes through official channels.
Start with a free review audit.
No cost to assess the reviews you flag, and no fee unless a review we accept is removed.
Free review audit
Tell us which reviews you want assessed.
Share your Google Business Profile and the specific reviews in question. We will review them against Google's published policies and tell you honestly whether we can take the case.
What the free audit covers:
- Whether a published Google policy ground appears to apply to the reviews you flag.
- An honest view on whether we would take the case — and if not, why.
- If a review appears genuine, reputation-repair options instead of a removal case.
- No cost for the audit, and no obligation to proceed.
Request a Free Review Audit
Fields marked with * are required. Phone numbers should include a country code so we can reach you in the United States, Australia or Canada.
Questions
Clear answers before you get in touch.
Can you remove any bad Google review?
No. Only reviews that violate Google's policies are eligible for removal. We will not attempt to have genuine negative reviews taken down, and we will say so if a review appears to reflect a real customer experience.
What kinds of reviews can be reported?
Google's Maps user-generated content policies restrict, among other things, spam and fake content, incentivized or conflict-of-interest reviews, harassment, off-topic or promotional material, and impersonation. We assess each review against those published policies.
How does pay-on-success work?
After a free audit, we only take on reviews that appear to have a credible policy basis. If an accepted review is not removed, you pay no fee for that review. We do not publish prices on this site; terms are confirmed in writing before any engagement.
How long does a report take?
Google states that review evaluation typically takes several days. Appeals, where available, can take longer. We will give you a realistic expectation after we have seen the reviews. We do not promise a takedown by a set date.
Do you work with businesses in the United States, Australia and Canada?
Yes. Those are our primary markets. The process runs through Google's official channels, which apply across these markets.
What if the reviews are genuine?
Then they should stay. We can help you respond professionally and build a stronger profile with genuine customer reviews, collected ethically.
Will you post reviews for us or ask unhappy customers to go elsewhere?
No. We do not write fake reviews, we do not pay for reviews, and we do not use review gating (sending only happy customers to Google). Those practices violate Google's rules and consumer-law standards.
Is there a cost for the audit?
The review audit is free. Fees apply only if we accept a case and a review is removed, under the terms we confirm with you in writing.
What if I have already reported the review myself?
Many businesses have already used Google's report tool and received a first decision that no policy violation was found. That is not always the last word. Where Google allows a one-time appeal, we can prepare a documented case for that appeal. We work inside Google's official process; we do not claim to bypass it.
What if Google finds no policy violation?
If we accepted the review and, after the official process and any available appeal, it is not removed, you pay no fee for that review. We can then discuss reputation repair — a professional public response and ethical ways to invite genuine reviews.
Is this safe for my Google Business Profile?
We only use Google's official reporting and appeal channels, and we only take on reviews that appear to have a credible policy basis. We do not use fake accounts, coordinated flagging, or any tactic that itself violates Google's rules. We cannot promise a particular outcome, because Google decides.
If a review appears to break the rules, it is worth a proper look.
Share the listing and the specific reviews. We will tell you honestly whether we can take the case.